Your message is important so a clear presentation is essential for your website. That’s why we use a cascading messages approach when designing your website; putting your primary message at the top of the site objectives list followed by any secondary and tertiary messages, not starting with a techno trip and then filling the gaps.
You don’t want your visitors to have to work hard to find the information that your website is there to provide. The faster and easier it is for visitors to your site to find your message the happier they will be.
The information provided by most websites doesn’t normally fit onto one page so clear navigation is also important in your site design; meaningful menu labels and a rational menu structure as well as appropriately placed links keep the visitors’ experience clean and smooth.