The simple approach is often the most reliable. Making a website too complex or too heavy with competing images and messages can make it difficult for the visitor to focus, possibly leading to frustration and impatience and can cause premature departure from your site.

Unless you’re wanting a website that’s specifically designed to entertain, intrigue, or fascinate your audience, it’s best to keep things simple. You wouldn’t attend a face to face business meeting whilst juggling half a dozen skittles and balancing a dinner plate on your nose! So keep content and delivery appropriate.

Avoid confusion and ambiguity, keep messages and images straightforward and consistent, simple.